“Ladies and gentlemen, the Blog Brothers!”
Vancouver’s Stephen and Michael Jagger are among a growing population of small and medium-sized business owners using weblogs for marketing.
“It’s different than finding a website,” said Ubertor Inc. president Stephen Jagger. “It talks about who you are and what you do. A blog is more personalized.”
For some, two-way voice technology is the answer to the industry’s false alarm problem while, for others, its use only muddies the effectiveness of a properly installed security system Is it the wave of the future or a marketing gimmick? The pundits of two-way voice alarm technology are of two minds.
“Two-way voice sharply decreases false alarms, chases intruders from premises, gets priority response from the police, and most important, it saves lives,” states Christopher Baskin, president of American Two-Way, headquartered in North Hollywood, Calif.
By building his own ULC-listed central station, Mike Jagger hopes to take Provident Security and its guaranteed five-minute response time to the top of the Vancouver security market.
After a 28-year career as a RCMP officer, Garry Appleton knows what he wants from a security alarm provider. “To me, customer service is paramount,” says Appleton, now the security manager of the Mark Anthony Group (MAG), a Vancouver, B.C.-based distiller of premium wines and alcoholic beverages, including Mike’s Hard Lemonade, with offices, production and distribution centres scattered across North America.
Demand for private security firms is soaring in downtown Vancouver, a phenomenon retailers and business associations say is driven in part by the rise of 24-hour retailers – and round-the-clock crime – in the city core.